Should alcohol sponsorship of sporting events be banned?

Of all of the policies this government has launched - and there have been many - 'Booze Britain' has been in its crosshairs for quite some time. Minimum alcohol pricing has been the proposed solution but questions remain about the effectiveness of this proposition. Would it be better to take a step further and take a leaf out of the Irish government's book and ban alcohol sponsorship of sporting events?

Some would argue it re-enforces the association of alcohol at sporting events which are often family days out, normalising from an early age the presence of alcohol at fixtures.