Britons are too 'scared' to ask for an upgrade to better flight seat or a nicer hotel room, a new survey has found.
A poll by online travel agent sunshine.co.uk found that around half of those who did have the courage to request an upgrade were successful.
A total of 77 per cent of those asked said they had not asked for a free upgrade before a flight or at their hotel. Of these, 61 per cent admitted they were too scared to ask and 27 per cent believed it 'wouldn't work'.
As many as 49 per cent of the 23 per cent who did ask for an upgrade were lucky and got a better hotel room.
The survey revealed that 11 per cent who asked for an upgrade on their last holiday said they lied or complained to help their case, and 24 per cent tried to slip a staff member money to get what they wanted.
A total of 2,109 British tourists who had been on holiday abroad in the past 12 months were surveyed.
Co-founder of sunshine.co.uk Chris Clarkson said: 'You really have nothing to lose by asking for an upgrade. The worst they can say is no, after all.
'If hotels have premium rooms empty, many would often be more than happy to move you to a better room for no extra cost.
'Getting better seats on a flight is much tougher. But as they say - if you don't ask, you don't get.'
Brits abroad are biggest boozers
Brits log on to social media on holiday to boast
Laughing at Speedos is top guilty pleasure of Brits on holiday
Want to know how to get a free flight upgrade? Read our tips below...
Sign up to our weekly newsletterFollow us on TwitterBecome a fan on Facebook