Olympic sponsorship row hits chips

Kirsty Wigglesworth/AP/Press Association Images

The row over the official sponsors at the Olympics has been long and loud. Lord Coe has been keen to emphasise that official sponsors helped raise £700 million, without which the Olympic Games would have ended up costing taxpayers even more.

However, it has raised issues of practicalities, health, morality and now the vexing issue of chips.