The best global brands on Facebook: and why it matters!

Sarah Coles
KLM plane
KLM plane

Martin Rickett/PA Archive/Press Association Images

Marketeers, Social Bakers, have revealed their top ten brands for the best customer care in social media. It looked at how many times the brand was approached through Facebook and how each company responded. The results reveal that some businesses and individual companies are incredibly switched on to what the world is saying about them online.

So which are the best on Facebook, and why does it matter?