You're sunning yourself on a gorgeous beach with a cocktail in hand and delighted at being a million miles away from the stresses of home, but you just can't resist logging onto Facebook and letting your friends know where you are. Go on, admit it.
A new survey has revealed that 60 per cent of us take to Facebook and Twitter while on holiday to boast about being away.
Four in ten Britons log on to Facebook and Twitter at least once a day while abroad and three in ten people admit they deliberately write boastful holiday statuses to make their friends at home jealous.
Over 50 per cent of the people asked said they checked themselves in at famous landmarks, uploaded smug photos of themselves at the beach or having a posh meal while on holiday to show off to friends and family, and 45 per cent of those questioned said they only tagged themselves in glamorous locations to make them look good.
The research was conducted by T-Mobile, who has dubbed those who go online to brag 'smoasters' - social media boasters.
Six in ten of the 'smoasters' defended their actions saying that if they are happy they have the right to shout about it online. 50 per cent said it was acceptable because 'everyone else does it' and four in ten said they just do it as they think it's amusing to wind other people up.
And it's not just friends that are targeted as 15 per cent admitted they brag about their holidays to make their ex-partners jealous.
So which Brits 'smoast' the most? The Northern Irish come first with 70 per cent admitting to posting boastful statuses followed by Scots and Londoners with 65 per cent. The survey also found that people from East Anglia (74 per cent) were more likely to get angry about people's Facebook and Twitter updates, with 50 per cent saying they do it to show off.
The celebs are at it too and love tweeting their holiday snaps. The cast of The Only Way Is Essex are the biggest 'smoasters', followed by the cast of Made in Chelsea, Rihanna, Tulisa and Victoria Beckham.
Psychologist Jo Hemmings told the Daily Mail: 'We're not an especially boastful nation – we usually tend to play down our achievements but social networking has enabled us to post updates and photos about what we're up to anywhere in the world.
'Posting updates on social networking sites, while we're on holiday, is the modern day version of sending a postcard – but of course is much more fun, having a wider audience and a far greater reach.'
Do you boast about your holiday while abroad or have friends who do? Leave a comment and let us know below.
Think 'smoasters' are annoying? Check out these ten annoying traits of Brits abroad...
How to spot a Brit abroad
Brits log on to social media sites on holiday to boast
You don't go to Iceland or the Maldives expecting a cheap bar bill (not if you've done your research anyway), so there's no point in banging on about how a beer's twice the price it would be in your local pub. Equally, the guy selling you a rug which costs the equivalent of a week's wages for him probably doesn't LOVE hearing about how 'ridiculously cheap' it is.
'I haven't tried it because I don't like it' isn't an acceptable excuse for not trying new food when you're two years old, so it definitely won't wash now you're old enough to fly without a label round your neck.
Despite evidence to the contrary, there is no defective gene in British people that renders them incapable of using foreign languages. Yes, a lot of people in the world speak English, but plenty don't and there's absolutely no reason why we shouldn't try to converse in their language, in their country, rather than talking English very s l o w l y and LOUDLY.
Sure, it's disappointing when it's overcast on your beach holiday or the snow's slushy on your ski trip but there's not a sausage your tour rep or the locals can do about it, so quit your whining and look on the bright side - you'll save heaps on sunscreen and get really good at Scrabble.
If you've ever uttered the words 'oh, I'm not a tourist, I'm a traveller', you are most likely the kind of extremely annoying person who considers yourself morally and culturally superior because you've never stayed in a hotel listed in a guidebook. No matter how far off grid you go, how many henna tattoos you get and how many famous sights you actively avoid visiting, if you're travelling in a foreign country, you're still a tourist. End of.
You 'do' the washing-up, a crossword or some gardening. You don't 'do' a country, city or sight, you visit it, see it, experience it, enjoy it. No one ever had a horizon expanding experience by approaching travelling in the same way as they do their weekly supermarket shop.
I was once swimming in a secluded lake in Sweden. It was a beautiful summer day and the peace and silence were total. Until suddenly, from the other side of the water, someone shouted: 'Oi! Dave! Get us a beer!', in a voice loud enough to carry across Wembley Stadium. I won't say what nationality they were, but there's a clue in there somewhere...
You're not a war reporter or an intrepid white hunter, you're just checking out the sights of central Rome, so you do not need a lightweight, multi pocket Traveller waistcoat. By the same token, nothing will mark you out as a tourist faster than a fanny pack. You may as well wear a big flashing sign saying 'Yes, I'm carrying all my valuables in this ridiculous bum bag. Please rob me.' Just wear normal clothes, like a normal person.
Its never been easier to access all the information you could possibly ever need, instantly. So if you're still referring to the Czech Republic as Czechoslovakia when you're in Prague, or asking whether they take Euros in a Copenhagen boutique, its time to get busy with Wikipedia before you step off that plane.
You may be on holiday, but all these local people are not merely extras in the movie entitled 'My Holiday.' They have jobs to go to, lives to live and quite possibly they have better things to do for fifteen minutes than getting to grips with your smartphone's camera app while you block the street and pull moronic poses to post on your Facebook page.