The idea would considerably boost their national coverage. Will it work?
It's difficult to see why it wouldn't, with the right partners. John Lewis already has a Click-and-Collect system up and running nationwide through Waitrose. And John Lewis online sales are climbing rapidly, currently sales are growing at around 40%.
"The days for needing 200 shops to cover the UK are clearly history." said John Lewis managing director Andy Street at a recent conference organised by the British Retail Consortium. "It's all about clicks and bricks together."
It's a tack increasingly being attempted by other stores. Several big-name companies - Argos is a good example - are attempting to cut their number of physical bricks-and-mortar stores to focus instead with online sales.
Small town advantageHigh street stores suck up considerable running costs: rent, heat, light, business taxes. And as mobile devices proliferate and more consumers become more dependent on online services, the web trend will continue.
So far John Lewis is keeping tight-lipped on detail. Either way, the move should be a boon for many consumers, especially for those who live in smaller towns without access to a John Lewis store, widening the highly successful retailer's grip on the (online) high street further.