Waitrose beaten to best supermarket title by Aldi

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Waitrose Jubilee chicken
Waitrose Jubilee chicken

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Upmarket grocers Waitrose and Marks & Spencer just got beaten to the best supermarket title - awarded by consumer champion Which? - by no frills chain Aldi. The German discounter was praised for delivering exceptional value and outstanding product quality.

Even so, Waitrose has been punching above its weight. A supermarket minnow compared to Tesco, the market leader with a slice of more than 30%, it has been outperforming most of its larger rivals in the past few years. How did it get there? And how did it get its name?

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