Tesco slashes Price Promise offer

Tesco says if your grocery shopping is cheaper at a rival it will give you a voucher for the price difference - its new Price Promise. Tesco, until very recently, capped this price difference promise at £20.

But its now slashed this to £10, and changed some terms, to the chagrin of some loyal Tesco shoppers it seems.


Price-capped

One shopper going under the name of Kelly Erker on Tesco's Facebook page was expecting a Price Check voucher for £17.92, according to the Mail. "When I went to print it this morning, it takes me to the 'Price 'Promise' site and no voucher. I've noticed that you have now capped the limit at £10."

It's thought fewer than 5% of Tesco vouchers made out are for more than £10. Most are less than £2 according to Tesco. There's also a stipulation that no less than eight separate items have to be bought in order to qualify for the Price Promise.
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However, this 'promise' looks weaker when compared with, for example, Asda's offer. Asda's price guarantee claims it will always be 10% cheaper than a rival - and if it isn't it will refund you the difference, plus 10%. Tesco, on the other hand, only matches the price of goods bought from a rival.

Value for money?

So if you spend £200 a month at Asda, Asda claims your monthly shop should, in theory, always be £20 cheaper than Tesco. "If we're not 10% cheaper, we'll refund the difference," said an Asda spokesperson. "The [price comparison] site we operate is monitored by MySupermarket, so it's completely independent."

Meanwhile Morrisons is getting down and dirty in the Voucher War with a £5 off a £40 spend coupon in The Sun newspaper this Sunday. We reported Morrisons U-turn on vouchers last week - previously Morrisons boss Dalton Philips said he wasn't too happy about going down the voucher route.

UK consumers continue to clip: they redeemed the best part of 340 million coupons last year, up from 277 million in 2010, according to voucher services provider Valassis.

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Tesco slashes Price Promise offer

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