Lidl to be the next supermarket giant?

Adrian Holliday

Is Lidl the next power brand? According to a new survey the cheap-and-cheerful German retailer has more potential than any other high street name to hike its brand popularity.

Comparisons with other once-derided brand names - Skoda, for example - are being made. So, is Lidl the new Skoda (as it were)? And what other brands are on the up?