Gloomy weather forces British holiday companies to halve prices

British holiday companies are halving the the cost of family holidays this summer - because the bad weather has caused a slump in bookings.

Butlin's has lauched a half price summer sale for holidays in June and July, while and Pontins has launched a host of "staycation" deals in a bid to convince fed-up Brits to stay home rather than go abroad for sunshine.

According to travel agents, the cold, wet weather has boosted bookings to Spain, Greece, Tunisia and other hotspots.

Eurozone countries are also benefiting because the pound has risen against the euro by about ten per cent since last year.

Thomson holiday group Tui said summer bookings are up in every country by an average of 17 per cent – except Britain.

In response, British hotels, resorts and holiday have slashed some high-season prices: self-catering specialists Cottages4you, for example, is offering offering up to 20 per cent off.

But what about the weather? It's not time to give up on the notion of sunshine altogether: forecasters say things are looking up!

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