What is the catchiest jingle of all time?

Mars barsMARTIN MEISSNER/AP/Press Association Images

Jingles divide us. While we all have them pop into our heads at the most unexpected (and often unwelcome) moments, there are those people for whom it creates a warm glow, and those for whom it has roughly the same effect as hearing someone drag their fingernails down a blackboard.

If you're in the second category, look away now, because the winner of the 'catchiest jingle of all time' is likely to be in your head for the rest of the day.

1. Just One Cornetto

This took the title, with 45% of people saying they had found themselves singing it out of the blue.

2. Go Compare, Go Compare

The nation's favourite mustachioed opera singer took second place, proving memorable and irritating in equal measure.

3. P-P-P-Pick up a Penguin

This has been resonating since 1976 in an odd advert where children were seen eating chocolate biscuits on their way to school - accompanied by a pack of penguins.

4. A Mars a day helps you work rest and play

Sadly the strap line that ran from the 1950s to the 1980s has been ditched for the far less catchy work, rest, play your part. Even more sadly the music was dumped in the 1990s.

5. I feel like Chicken Tonight

This classic from the 1990s came from the sponsors of the survey - rightly confident they would feature in the link up.

6. Do the shake and vac and put the freshness back

This joy was first aired in 1980, with actress Jenny Logan miming to the jingle. She reprised her iconic role in a remake of the advert in 2010 - although predictably the critics preferred the original.

7. If you like a lot of chocolate on your biscuit, join our club

Launched in 1972, this was initially a one advert wonder, replaced by a series of alternative jingles including the shockingly poor 'So come and be a member of the Club Fan Cub'. It was revived in 1980, and became a sensation.

8. We buy any car, dot com

This was clearly memorable, but does not appear to be remembered with any fondness. One version of the advert was clobbered by the Advertising Standards Agency in 2010, for not mentioning the administration fee. Presumably it didn't rhyme with 'webuyanycar'.

9. I'm Loving It (McDonalds)

McDonalds isn't a stranger to the slogan, and has had over 20 so far. However, the current one is the first global slogan, with Justin Timberlake at the helm.

10. Washing machines live longer with Calgon

This jingle is a largely European phenomenon for the brand, which has had it translated into over 20 languages. Presumably it's just as catchy when sung as "Masina de spalat traieste mai mult cu Calgon" in Romanian.

Are they any good?

Jingles clearly have a vital role in building brand awareness, and can be instrumental to elevating a brand to a household name.

The advantage of a jingle is that its effects can be felt long after the advert ends. The survey found that the average Brit spends 58 a minutes a week with a jingle in their head, and when one gets stuck there, it takes an average of 17 minutes to get rid of it.

Music psychologist, Dr Victoria Williamson, said, "Music is one of the most powerful memory cues, because it is instantly attractive and easily adaptable. When incorporated with language, movement, and images, it works to create a stronger memory trace than if a tune is heard in isolation."

"Tunes that are most likely to trigger sing-along behaviour are characterised by loudness and high energy, a male voice and a high register with lots of leaps – which may go some way to explaining why the Cornetto jingle struck a particularly memorable chord with the nation."

The problem is, of course, that they can easily cross the line, to become an irritation we cannot rid ourselves of - which then picks up all sorts of negative connotations.

But what do you think, do they work for you? Let us know in the comments.
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