Morrisons set for upmarket makeover and moves online?

Adrian Holliday

Forget beef pies and pasties. Think dill drizzle, high class wines and balsamic blueberries. Morrisons has signalled it is intending to revamp its Home Counties supermarket stores with a stylish makeover and a bigger presence - 60% of its new outlets will be in the south.

Is this a convincing move upmarket for the Bradford grocer?