UK's most complained-about adverts: really?

Alan Diaz/AP/Press Association Images

The world of advertising has had its horrors. Entire careers have been build on TV shows showcasing the rudest, most graphic, disgusting and violent. However, as the Advertising Standards Authority reveals the most complained-about adverts ever shown in the UK, it appears there are some things we find far more appalling.

So which adverts attracted the most complaints - and why?