Horrifying reality of payday loans revealed

Sarah Coles
head in hands
head in hands

BERND KAMMERER/AP/Press Association Images

The cheery adverts would have you believe that everyone getting a payday loan is in an exceptionally good mood, relieved to have found an easy solution, and ready to pay it back. Research from Which? has revealed that the reality is very different - leaving almost half of all borrowers in a spiraling debt trap.

So what is going on?