Funeral plans that cost more than they pay out

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Which? is warning consumers that some high-profile products, offering to pay your funeral expenses after you have gone, will pay out far less than you put in - and many will not cover the cost of the funeral anyway.

These plans, often advertised by well-known faces, like Michael Parkinson and Gloria Hunniford, position themselves as warm and friendly products, which will look after your loved ones when you die and offer a free pen into the bargain. However, if you opt in without doing the maths, your loved ones could be in for a nasty surprise.