Olympic sponsorship: good or bad for your pocket?

Sarah Coles
Lord Coe in sponsorship photocall
Lord Coe in sponsorship photocall

Geoff Caddick/PA Archive/Press Association Images

The Olympics has already come in for plenty of criticism over its sponsorship deals. In order to get the cash together to deliver the games, the Olympics Committee has signed up some big corporate sponsors - and in return promised them exclusive rights to various things.

The question is whether the deals could leave us sitting ducks for some of these sponsors to rip us off or whether it'll save us a fortune in the long run.