ITV signals Euro 2012 revenue boost

Press Association
ITV
ITV

A bumper June for advertising and stronger demand for ITV's own-made shows have signalled a further boost to the broadcaster's turnaround strategy.

The impact of the Euro 2012 football championships means advertising revenues for next month are likely to be up by as much as 17%, building on an expected 6% rise this month as ITV airs Britain's Got Talent.