Nokia's trying to lighten its load
If you have to ask the price, you can't afford it
Obviously, Vertu is not a brand for the huddled masses. The buyer that FT reports Nokia is in serious talks with is the private-equity firm Permira, which intends to target this ultra-rich niche phone toward 0.01%-ers living in the Middle East and Asia, according to FT sources. Permira also owns the Hugo Boss and Valentino brands.
Buyers of the Vertu will obviously be more blinded by the sparkle of gemstones than any technological flash. The operating system is not Apple's (NAS: AAPL) iOS, Google's (NAS: GOOG) Android, or even Microsoft's (NAS: MSFT) Windows Phone. No, it's Nokia's own essentially abandoned OS, Symbian, which has been blamed for the company's slow smartphone start.
Good luck to Permira, but for Nokia, it's going to take a while for the Windows Phone-powered Nokia line of smartphones to start taking market share away from the iPhone and Android phones -- if it can at all. So if the Nokia jumbo jet is flying overhead, seek shelter. Who knows what else will be falling to Earth.
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