Crisp giant Walkers is to create 110 new jobs through a £15.2 million investment in its UK manufacturing sites.
Owners PepsiCo said applications would be sought for the new posts in Leicester, including general operatives to more experienced manufacturing technicians.
The investment will support the introduction of a new production line at Leicester making kettle-fried potato crisps, such as the Red Sky and Walkers Extra Crunchy varieties.
Established in Leicester in 1982, the Walkers site employs more than 2,000 people, and a number of long-serving members of staff are reaching retirement this year, having clocked up over 800 years of service between them.
Rebecca Ransford, manufacturing manager at PepsiCo, said: "We have an impressive track record of people working at the site over many decades - in fact, some of our most recently retired colleagues have racked up a phenomenal 800 years of collective service.
"As we say a fond farewell to these colleagues, we look forward to welcoming new joiners and encourage people of all backgrounds and experience to apply for our roles."