Firms using 'helpline' misleading

AOL Money Staff
Elderly woman on phone
Elderly woman on phone

Businesses offering credit services must not mislead customers into believing they are a charity or Government body by using names such as "helpline" or "debtline", the trading watchdog has said.


The Office of Fair Trading (OFT) has issued guidance to stop firms using names which may confuse consumers about their commercial nature, saying they should not use any name that implies they are a public service.