Transport company Stagecoach has launched a new UK-to-Europe coach service, with seats starting at £1, reports the Press Association.
The company's budget coach operator megabus.comis running daytime and overnight services from London to Paris, Boulogne, Brussels and Amsterdam.
An interchange at Victoria in London also offers through services to and from locations in Scotland, Wales and the rest of England.
Stagecoach chief executive Sir Brian Souter said: "We launched megabus.com in Scotland nine years ago and it has already transformed intercity travel in the UK and North America.
"For too long, people in many parts of Europe have been paying too much for their coach travel. Our new network offers families, students and tourists great value fares and high-quality coaches.
"These services will deliver a long-overdue shake-up to the over-priced European coach travel market."
Stagecoach also revealed that it is investigating the potential for a sleeper coach service between the UK and Europe.
The company is working in partnership with Belgian manufacturer Van Hool on a sleepercoach fitted with 48 seats and tables for use during the daytime, which could be converted into 43 bunks on overnight services.