The 10 biggest rebranding disasters

Jess Bown
Tesco shopping trollies
Tesco shopping trollies

Tesco is rebranding its blue-and-white striped Value label in favour of a new, more upmarket look designed to appeal to customers embarrassed about buying the "no frills" range.

Rebranding is not always a success, though, and the new Tesco labels have already been deemed unoriginal. Here, we reveal 10 rebranding disasters of the last 20 years.