Mondeo Man is still King

Jay Nagley


Figures from Warranty Direct show that the Ford Mondeo (see next year's version here) is the car with the highest average mileage – so Mondeo Man is still very much alive and hammering up and down the M1.

"Mondeo Man" was a term coined in the mid 1990s by Tony Blair's spin doctors to describe the sort of aspirational middle-class voter New Labour had to appeal to. It seems the car has lasted better than Mr. Blair.