Herbal teas target the British cuppa

The traditional British cuppa is under attack from poncey herbal alternatives. Research firm Mintel has found sales of English Breakfast tea have fallen, with fruit and herbal teas, Green tea and decaffeinated tea on the surge.

Your proper builders' tea remains dominant with 70% of the market but sales fell last year by 1.5% from £470m to £463m and it share of the tea market has dropped from 73% in 2009.