Angry Birds 'activity parks' to open in UK
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Rovio's chief marketing officer Peter Vesterbacka said: "There is a big problem with childhood obesity in Western countries with children spending a lot of time playing computer games and watching TV."
Rovio has already been involved with a series of Angry Birds-based science textbooks, and Mr Vesterbacka continued: "We have discovered that we can make learning fun so why not make exercise fun?
"All of the Angry Birds Activity Parks will be 'Magic Places' which means that when people go there, they will gain access to additional content, rewards and special features such as the latest bird.
"There will also be local leader boards so there will be a real incentive to go to the park and exercise. Modern mobile phones have many sensors so the more activity a person does, the more they will be rewarded.
"You can create some really cool experiences when you combine the real world with the digital world."
Lappset revealed that discussions were under way with amusement parks in West Sussex and Hampshire, but that no deal had been signed for the UK yet.
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