A survey has found that people are so attached to their internet access that they would rather give up booze, coffee, chocolate or even showering than go without the web.
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A study by Boston Consulting Group found that British consumers value their internet access at £2,175 per year - which is around nine times the amount that they pay for access on average.
And the research also claims that the UK has the "most web-connected" economy in the G20 - with 8.3 per cent of GDP generated by the internet. That is £121 billion, and the figure is forecast to rise to £225 billion by 2016.
Although the internet is integral to many sectors of the economy, it was estimated that if it were a separate industry it would be the fifth-biggest sector in the UK - bigger than healthcare, construction and education.
The survey, which looked at the significance of the internet in all the countries of the G20, claimed that the overall size of the internet economy was $2.3 trillion in 2010. It predicted this would rise to $4.2 trillion by 2016.
What do you reckon? Would you rather go without internet access or drink/chocolate/showers? Comment below...