Fiat recruits Charlie Sheen for winning Abarth ad

Alex Goy

We love a good, creative ad over here. The Superbowl in the US brought out the best in the various brands' creative departments and we got to see some pretty impressive stuff.

Fiat's Abarth 500 ad featured a model being... bendy and rather alluring (it's embedded below), but it turns out the Italian brand had another ad up its sleeve. A terrible cash-in on a tired meme. The meme of 'winning'.