Audi smashes profit record by selling a car to virtually everyone
Have you noticed that there are loads of Audis tooling around recently? That's because Audi appears to have sold rather a lot of them, 1.3 million worldwide, and as a result made 5.3 billion euros pre-tax profit.
In 2011 Audi did very well pretty much across the board, upping its number of vehicles delivered by 19.2% (210,000) to 1,302,659. Which is... lots.Its numbers come from a 13% rise (from 2009-2011) in the C-D segments, with the likes of the A6, A7 and A8 rolling out of more showrooms, more often. Sales were also boosted by the addition of the A1, which will soon be joined by the A1 Sportback.
Lower than expected rises in sales, distribution and admin expenses also helped free up a little extra penga for profit fund, too.
Rupert Stadler, Chairman of the Board of Management of AUDI AG commented:"Never before have we had such a large increase in deliveries in a single year. 2011 was the most successful year in the history of our company. We want to continue on this path in 2012 and grow more strongly than the market as a whole."
Over 2012 Audi will be launching a further 18 models, including the new A3, RS5, RS4, A6 BiTurbo and a few, erm, surprises too.
The company will be investing 13 billion euros between now and 2016. The money will be going towards new plants, R&D and a fresh raft of employees – 1,200 in fact.
While we'd love to think that the UK's 113,703 new cars (up 14% on last year) were what tipped the balance, we have a sneaking suspicion that its burgeoning Chinese market may have a rather larger part to play.
Here's to next year, Audi!