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The New Covent Garden Food company is licking its wounds today, after getting a bashing over a botched competition on its packs. The 'win a farm' competition offered a top prize of £500,000 with which to buy a farm and start a new life.
It's an appealing notion, and one that garnered 267,000 entries in desperate pursuit of the rural idyll. The trouble was that the way they ran the competition meant no-one won.