Asda to step up price guarantee

AOL Money Staff
ASDA sign
ASDA sign

The boss of Asda, the UK's second biggest supermarket chain, has turned up the heat on major rival Tesco as he pledged to step up its price guarantee scheme.


Andy Clarke said the grocer, which has more than 540 stores in Britain, has "only just scratched the surface" of the pricing strategy, which allows customers to check receipts and receive a refund if their Asda shop is not 10% cheaper than its rivals.