Every Maybach sold lost Mercedes £275,000

Mark Nichol

Once a byword for absolute motoring luxury, the semantic journey of Maybach has wafted from there, through 'slightly tacky' and landed in 'quantifiable disaster'.

That's because Car Magazine reports that for every Maybach that parent company Mercedes-Benz sold, it lost around €330,000, which in proper money is just under £275,000.