Car accessories could be dangerous

furry diceFurry dice in the windscreen – a favourite of the seventies – are not dead yet according to new research.

The average UK motorist spends nearly £100 personalising their car with accessories such as seat covers, soft toys and window stickers. OK, so only 4% buy furry dice these days, but more than half of us buy some other rubbish.
The survey was carried out by women's car insurer Diamond, part of the Admiral group. It surveyed 2,000 UK motorists on how they personalise their car.

It found:

  • 57% have accessorised their car
  • 35% buy floor mats
  • 15% buy novelty air fresheners
  • 14% buy humorous window stickers
  • 4% admitted they have fluffy dice hanging from their rear view mirror

The average UK motorist spends £99 on car accessories and 18-24 year olds are the most likely to have personalised their car.

The figures for who does what are staggering. Whilst more women (59%) than men (54%) adorn their cars with accessories, men spend on average £39 more than women. They are more likely to invest in pricier car graphics, wraps and special paint jobs. Women prefer cheaper items such as soft toys, floor mats and window stickers.

Adding accessories is most popular with younger motorists. 18-24 year olds are the most likely to have personalised their car (66%), middle-aged drivers in the 35-44 and 45-54 age brackets are the least likely to personalise their car (52%).

Some spend much more than £99. A whopping 11% spend more than £200 and one in a hundred have spent more than £1,000. They must have more money than sense.


And guess what? Diamond's survey found that seven out of ten (70%) of drivers with stickers on their rear window think they obscure their view. Diamond warns that for some drivers the desire to decorate their car could be putting them at risk of having a crash.

Diamond managing director, Sian Lewis said, "While only one in ten motorists have added expensive performance enhancing modifications to their car, five times more are choosing to decorate their vehicle with mats, stickers and even fluffy toys.

"When you think how much time we can spend in our cars each week, you can understand why so many of us want to make them more comfortable or individual, but car accessories should never impede the driver's vision in any way. If you are going to adorn your rear window with stickers or soft toys, make sure they don't obscure your view."


Diamond's Lewis points out that these excessive accessories might not be insured. "If you do have some of the more expensive accessories, it's always worth checking with your insurer to see if they'll make a difference to your premium."

But most importantly, the survey found that nearly a third (29%) of motorists think personalising a car is cheap and tacky.

Cheap, tacky, expensive and downright dangerous, it seems.

The 10 best-selling cars in the world
See Gallery
Car accessories could be dangerous

Sales: 37.5 million

Sales: 35 million

Sales: 27.5 million

Sales: 23.5 million

Sales: 20 million

Sales: 18.5 million

Sales: 17.5 million

Sales: 16.5 million

Sales: 15.5 million

Sales: 14 million

Read Full Story