Video: VW's Superbowl ad lacks Force, has fat dog
The Superbowl ads are coming thick and fast now and we've been looking forward to one company's more than all the others: Volkswagen.
Last year's VW Superbowl ad had everything a successful advert could ever need: a cute kid, star wars, the Force, understanding parents and a new car. This year's ad is a touch different.
We're treated to a shot of a lazy dog keen on chasing an all-new VW Beetle down the road. The only problem is his weight. He can't get out of his dog flap to get his run on. The poor pooch has a moment of canine clarity and puts himself on a weight loss routine so that one day he can chase his beloved Beetle.
We'll admit it's a bit cute to see a dog try to use an exercise ball, but we weren't so keen on the tacked on we-paid-to-use-Darth-Vader-so-dammit-we-will-if-it-kills-us Star Wars bit at the end.
It's like VW's admitting it's not as good as last year's commercial. Neither holds a torch to the Acura NSX ad, mind.