The most valuable finance brand in the world

Elliot Lane
HSBC
HSBC

While many UK banking brands are suffering reputational crises, HSBC (LSE: HSBA) has bucked the trend by being named the top global banking brand.

According to the annual Brand Finance Banking 500 survey, the UK bank has justified its advertising slogan 'the world's local bank' by knocking Bank of America from the number one spot. HSBC was voted the most valuable banking brand, worth £17.3bn, and outperformed its US and Chinese rivals.