Lethal weather front called Cooper in failed PR stunt

Martyn Collins
MINI convertible
MINI convertible


A stunt by an advertising agency working for BMW to name a European cold weather front sweeping across Europe has gone wrong, after it claimed the lives of dozens of people.

Called Cooper, after the MINI Cooper, advertising agency Sassenbach described naming the front as a "wind- and weather-proof idea", but it has now backfired as it has caused at least 100 deaths in Poland and the Ukraine.