'Cox Effect' sees telescope sales soarHannah RicciUpdated Nick Ansell/PAThe man who made science cool is having an extraordinary impact on our buying behaviour.Coined the 'Cox Effect' – Amazon has reported a leap in sales of telescopes each time Professor Brian Cox appears on television.
'Cox Effect' sees telescope sales soarHannah RicciUpdated Nick Ansell/PAThe man who made science cool is having an extraordinary impact on our buying behaviour.Coined the 'Cox Effect' – Amazon has reported a leap in sales of telescopes each time Professor Brian Cox appears on television.