Let's get it started: Will.I.Am launches his own car firm

Updated


Lotus could soon be vindicated after yet another rapper has announced he's about to get ill by pimping dope new whips. True dat.

Will.I.Am, front person of the Black Eyed Peas and Cheryl Cole's mate, has announced he's starting a car company, called IAMAUTO. We don't understand the name.

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