New £50m holiday resort in Wales to target Chinese tourists
A new £50 million purpose-built holiday resort targeting wealthy Chinese tourists is planned for the heart of the Welsh countryside.
Developers have submitted planning for a 100-bed luxury hotel and 80 holiday homes on the former county estate near Llandeilo, Carmarthenshire.
The resort would have signs in English and Mandarin and the locally-recruited staff would need to be up to speed with Chinese customs.
It could create around 70 jobs for the area, and aims to attract around 20,000 visitors a year, boosting the local economy.
Over 110,000 Chinese tourists visited the UK last year, spending £184 million, and the Anglo-Chinese company behind the proposed 'Pantglas Estate' hopes to tap into that market.
Contractor Maxhard said: "It will deliver a new tourism concept to attract an international clientele."
According to theDaily Mail, Tommy Li, from the developer Maxhard Ltd, described the site as an 'upmarket tourism concept", adding that it's "a luxurious development for a select international clientele looking to enjoy a tranquil Welsh retreat".
Lamidi Evbuomwan, the development's architect, told the Telegraph: "This is a serious application and we've spent almost £500,000 to get to this point. The development would regenerate the area and provide much-needed employment. The needs of the international clientele would need to be served, so it would increase local trade."
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