Citroen's DS range is a rather novel invention. The DS3 has been a fantastic success, the DS4 is a bit odd to look at and the new DS5 cuts a rather fine figure.
The original DS is still a much celebrated motor, and popping a 'DS' badge on a modified C3 did upset some people when the French firm first brokered the idea. However, the Citroen freaks were calmed when they saw the product, so it was all a bit of a fuss over nothing. Silly people.