Nismo reveals sporty Juke to show future direction of tuning division
Nissan's tuning arm Nismo have revealed a sports premium version of the Japanese firm's unique Juke crossover. The latest from the Japanese official tuner of Nissan will sit in between the whacky Juke-R and the standard car.
After the frankly ridiculous Juke-R, Nismo (short for Nissan Motorsports) have toned things down a little with the latest Juke concept, although the shopping-trolley-cum-track car ethos is still there.
According to Nismo, the Juke Nismo concept gives "an idea of how a premium sports version of the hugely successful compact crossover could look," while revealing the future direction of the in-house Nissan tuner.
Crossovers have bridged the gap between hatchback practicality, coupe-like responses and SUV road presence and with the latest Juke things are no different.
Nismo has endowed the diminutive crossover with some serious aerodynamic addenda including a massive road sweeping chin spoiler, flared arches and sill skirts and an integrated diffuser at the rear.
The latest car will use a tuned version of the standard Juke's 1.6-litre turbocharged motor to hike up power, although the firm hasn't yet revealed how much the latest Juke will produce.
More importantly though, the Juke Nismo concept points to the direction future Nismo products will take and marks the start of the in-house tuners responsibility for hot Nissans.
Nismo will work like BMW's M-division and according to Nissan President and CEO, Carlos Ghosn, "the time is now right to let ordinary drivers experience what our racing drivers enjoy every time they head out onto the track. We aim to bring Nismo's passion and focus on driving excitement to mainstream models, and the Juke Nismo Concept shows what we can do."
If you haven't heard of Nismo before you might be surprised to hear that the wholly owned subsidiary has carved out an enviable reputation in motor racing. In fact, in 2011, Nismo cars and engines won in every category they competed in.
This is all good news for petrol heads, especially after the witchcraft Nissan's Japanese engineers applied to the GT-R. If future Nismo products can be as good as that, then we a re certainly in for a treat.