When you think of Volvo, do you think of pop sensations JLS? No... us neither. Still, Volvo has teamed up with the heartthrobs in the group's latest video.
The video for their next single, Do You Feel What I Feel, will feature three Volvo products: a C30, an S60 and an XC60. Incidentally, all three of those have appeared in tween-favourite Twilight. Is Volvo trying to appeal to a really young audience with these placements? Is pester power that good?