SEAT president aiming to emulate Skoda success

James Baggott

Updated

SEAT president James Muir has revealed he wants the Spanish brand to emulate the success of sister firm Skoda.

Muir - formerly top brass at Mazda and Ford in Europe - said he felt the fact SEAT hadn't been able to match the heady heights of the Czech firm has been "tragic".

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SEAT president aiming to emulate Skoda success

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