Groupon wipes profits for baker
Need a Cake
A Groupon deal for cut-price cupcakes wiped out the annual profit of a baker as she was swamped with loss-making orders from the discount website.
Rachel Brown, who has run her business Need a Cake for 25 years, described the Groupon deal as the "worst business decision I've ever made." So is Groupon, which claims to help raise the profiles of small and fledgling companies, actually bad for business?
