Price comparison alone is not enough

Chris Wheal
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There's been a hike in the number of people switching car insurers from 22% to 34% according to price comparison site GoCompare. But nearly one third of all Brits have not changed provider for a single of GoCompare's top 20 financial products.

GoCompare would have you believe that that third is silly, missing out on savings, but I suspect they understand value, not just price.