When is a bargain not a bargain?

Sarah Coles


This Friday is known in the US as Black Friday, because it's when the retailers start their seasonal sales. Over the next few weeks millions of pounds will be spent on things we consider to be 'bargains' as we pursue the illusive dream of an ideal Christmas.

However, a good few million of this is highly likely to be wasted, because we think we're getting a bargain, but we have actually just fallen prey to one or more of the five pitfalls of bargain hunting.