Nationwide opens on Coronation St

Regulars at the Rovers Return will be able to get their drinking money from a Nationwide-branded ATM in Dev's store under the terms of a groundbreaking product placement deal with Coronation Street. It's the first such deal for an ITV primetime show – although some would argue that Simon Cowell has been placing his products pretty successfully on Saturday night primetime for quite some time. The Corrie deal begins on 14 November.