Smartphone use up 46% in Europe

Martin Cloake
mobiles
mobiles

There are 91.4m of us using mobile devices in Europe, a rise of 46% on last year. A rise in tablet use means advertisers and publishers need to take a much more wholistic, multi-platform view when planning strategy. And Apple has overtaken Symbian as the leading mobile operating system. All that's according to new research collated by comScore, one of the leading research organisations looking at the digital world.