Alfa Romeo is pretty good at social media campaigns. Thanks to a heady mix of hardcore Alfa fans, people who simply like to win stuff and a few who'll give anything a go, the firm's social fun always does rather well.
This time the Italian manufacturer has decided to set a world driving record. Alfa wanted to see how many balloons could be popped by a single car – a 170bhp Alfa Romeo MiTo Quadrifoglio. Alfa made a phone call to its mentalist driver of choice, Terry Grant, and another to see if Rockingham was up for some fun. A plan was hatched.