Cash-strapped shoppers shun bulk-buy deals

Jo Robinson

Gareth Fuller/PA

After supermarket bulk-buy offers were attacked by the Office of Fair Trading for misleading customers, a new Bank of England report has found that cash-strapped shoppers are turning away from such offers in a bid to cut costs.

The Bank's report; Agents' Summary of Business Conditions, said retailers were increasingly finding multi-buy deals such as 'buy-one-get-one-free' less effective.