Peugeot gives Pudsey bear a fundraising lift

Children in Need 2011 is nearly upon us, which means countless bake sales, crazy shirt days, baked bean baths and maybe the odd head shaving are all coming our way. Peugeot has kick started its own fundraising effort by auctioning off a special RCZ.

The RCZ went for £25,000 at the Children in Need 'An Evening With the Stars' event. 2011 marks the 32nd year of the telethon, which supports children all over the world.